80
pool ladder
Launch itA $7.0M/yr market growing +401.6% this quarter with returns at 1.0% — clears our launch bar.
Growth
Incredible+401.6%90-day search growth — must beat 0% to launch
Market size
Incredible$7.0M$7.0M/yr · 2.9M searches
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Review moat
Good839.76avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$178.43avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$9.64–$543.50cheapest to priciest tracked listing — scored on the share inside $15–$100