44
pool guard
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Growth
Great+72.9%90-day search growth — must beat 0% to launch
Review moat
Good512.62avg incumbent reviews — the moat a new listing must climb
Avg price
Good$121.34avg listing price — sweet spot $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$112K$112K/yr · 21K searches
Price range
Bad$27.44–$348.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Returns
Bad8.4%return rate — above 5% kills the launch gate
Brand share
Bad98%top-5 brand share — brand-locked demand