56
pool fence
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+77.5%90-day search growth — must beat 0% to launch
Review moat
Great373avg incumbent reviews — the moat a new listing must climb
Market size
Good$752K$752K/yr · 630K searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$225.21avg listing price — sweet spot $15–$100
Returns
Bad6.7%return rate — above 5% kills the launch gate
Price range
Bad$38.73–$604.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale