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pool deck paint
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great325.22avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Good+48.5%90-day search growth — must beat 0% to launch
Avg price
Good$161.87avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Bad$32.03–$339.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$46K$46K/yr · 47K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale