77
pool cover
Launch itA $3.9M/yr market growing +228.5% this quarter with returns at 1.8% — clears our launch bar.
Growth
Incredible+228.5%90-day search growth — must beat 0% to launch
Market size
Incredible$3.9M$3.9M/yr · 2.3M searches
Competition
Incredible19%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$77.08avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,533.96avg incumbent reviews — the moat a new listing must climb
Price range
Bad$9.97–$435.10cheapest to priciest tracked listing — scored on the share inside $15–$100