66
pond
Launch itA $1.4M/yr market growing +71.5% this quarter with returns at 1.6% — clears our launch bar.
Market size
Great$1.4M$1.4M/yr · 1.2M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$79.37avg listing price — sweet spot $15–$100
Growth
Great+71.5%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.92–$214.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,942.09avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals High Price