70
pond pump
Launch itA $2.1M/yr market growing +116.4% this quarter with returns at 4.1% — clears our launch bar.
Market size
Incredible$2.1M$2.1M/yr · 1.1M searches
Growth
Incredible+116.4%90-day search growth — must beat 0% to launch
Avg price
Great$54.73avg listing price — sweet spot $15–$100
Price range
Great$14.08–$122.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,566.81avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate