74
pond plants
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Growth
Incredible+133.2%90-day search growth — must beat 0% to launch
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$17.37avg listing price — sweet spot $15–$100
Price range
Good$4.97–$39.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good965.88avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$281K$281K/yr · 554K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale