70
pond liner
Launch itA $2.5M/yr market growing +77.7% this quarter with returns at 2.3% — clears our launch bar.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Market size
Incredible$2.5M$2.5M/yr · 923K searches
Review moat
Great318.54avg incumbent reviews — the moat a new listing must climb
Growth
Great+77.7%90-day search growth — must beat 0% to launch
Avg price
Great$85.07avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$19.08–$265.81cheapest to priciest tracked listing — scored on the share inside $15–$100