55
polaris bag
Worth a lookShows searches that convert (17.2% search→purchase), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$13.60–$37.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.32avg listing price — sweet spot $15–$100
Growth
Good+39.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,508.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$99K$99K/yr · 30K searches
Brand share
Bad91%top-5 brand share — brand-locked demand