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polaris 280 wheel
Worth a lookShows searches that convert (17.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible17.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$20.45avg listing price — sweet spot $15–$100
Price range
Great$7.97–$65.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great498avg incumbent reviews — the moat a new listing must climb
Growth
Good+52.3%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad$63K$63K/yr · 17K searches