48
plastic mulch
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$44.00avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good625.5avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.8%90-day search growth — must beat 0% to launch
Price range
Good$12.18–$157.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 20K searches