73
plant support
Launch itA $1.3M/yr market growing +34.5% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Market size
Great$1.3M$1.3M/yr · 1.6M searches
Competition
Great32%top-5 click share — an open shelf
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Good$3.22–$39.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.17avg listing price — sweet spot $15–$100
Growth
Good+34.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,960.16avg incumbent reviews — the moat a new listing must climb