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plant spray for bugs
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Growth
Great+86.7%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.88avg listing price — sweet spot $15–$100
Market size
Good$324K$324K/yr · 209K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.88–$21.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad10,028.89avg incumbent reviews — the moat a new listing must climb