46
plant shelf with grow light
Skip itSoft demand (-20.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$62.09avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good651.38avg incumbent reviews — the moat a new listing must climb
Price range
Good$33.93–$140.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$245K$245K/yr · 321K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals High Price