74
plant shade
Worth a lookShows demand growing +236.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+236.1%90-day search growth — must beat 0% to launch
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$18.52avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Price range
Great$6.65–$40.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Good$441K$441K/yr · 601K searches
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,862.6avg incumbent reviews — the moat a new listing must climb