30
plant pico
Skip itSoft demand (-56.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible66.14avg incumbent reviews — the moat a new listing must climb
Avg price
Great$48.46avg listing price — sweet spot $15–$100
Price range
Great$13.58–$95.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad$19K$19K/yr · 24K searches
Growth
Bad-56.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier