50
plant ornaments
Worth a lookShows low returns (1.5%), but prices mostly outside the sweet spot ($6.89–$13.79) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,216.4avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.07avg listing price — sweet spot $15–$100
Market size
Bad$21K$21K/yr · 31K searches
Price range
Bad$6.89–$13.79cheapest to priciest tracked listing — scored on the share inside $15–$100