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plant labels
Launch itA $1.1M/yr market growing +28.3% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 1.1M searches
Brand share
Great56%top-5 brand share — no brand owns this niche
Growth
Good+28.3%90-day search growth — must beat 0% to launch
Price range
Good$3.63–$28.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,283.36avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.02avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand