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plant food spikes
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Growth
Good+24.6%90-day search growth — must beat 0% to launch
Market size
Good$283K$283K/yr · 205K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,687.09avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.18avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Price range
Bad$4.36–$16.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand