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pit boss temperature probe
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Good+50.4%90-day search growth — must beat 0% to launch
Review moat
Good963avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.33avg listing price — sweet spot $15–$100
Market size
Okay$243K$243K/yr · 113K searches
Price range
Okay$9.97–$17.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf
Signals Low Review Barrier