62
pig trough
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$46.35avg listing price — sweet spot $15–$100
Review moat
Great171.63avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$9.39–$131.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$69K$69K/yr · 73K searches