65
phosphorus fertilizer
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$26.22avg listing price — sweet spot $15–$100
Growth
Great+107.6%90-day search growth — must beat 0% to launch
Price range
Great$7.58–$86.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$365K$365K/yr · 157K searches
Review moat
Okay2,062.13avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality