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50

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Worth a look

Shows low returns (0.2%), but a small market ($28K/yr) keeps it on the watch list.

Market size 7Growth 64Conversion 95Competition 25Returns 99Price range 77Avg price 82Brand share 29Review moat 32Quality gap 40

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.62

avg listing price — sweet spot $15–$100

Price range

Great$10.28–$31.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+42.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,268.21

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad70%

top-5 click share — a locked-up shelf

Market size

Bad$28K

$28K/yr · 13K searches

Search terms