60
ph test kit
Launch itA $981K/yr market growing +6.9% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$25.42avg listing price — sweet spot $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Price range
Great$4.11–$81.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$981K$981K/yr · 374K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad4,185.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality