49
ph down
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.01avg listing price — sweet spot $15–$100
Price range
Great$10.73–$32.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$114K$114K/yr · 54K searches
Review moat
Bad4,322.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand