41
pestlab for moles
Skip itSoft demand (-79.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$40.82avg listing price — sweet spot $15–$100
Price range
Incredible$26.71–$70.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good817.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$21K$21K/yr · 7K searches
Growth
Bad-79.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand