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61

peppermint plant

Worth a look

Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 85Conversion 70Competition 41Returns 98Price range 58Avg price 78Brand share 35Review moat 32Quality gap 98

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Great+85.7%

90-day search growth — must beat 0% to launch

Avg price

Great$16.04

avg listing price — sweet spot $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.24–$28.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,269.44

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$86K

$86K/yr · 84K searches

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