50
peppermint moth balls
Worth a lookShows low returns (0.4%), but soft demand (-41.0% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$22.53avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$4.02–$31.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,760.91avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Bad$39K$39K/yr · 35K searches
Growth
Bad-41.0%90-day search growth — must beat 0% to launch