61
pellets for smoker grill
Launch itA $6.2M/yr market growing +50.2% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$6.2M$6.2M/yr · 2.3M searches
Avg price
Incredible$25.85avg listing price — sweet spot $15–$100
Price range
Great$12.84–$41.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Growth
Good+50.2%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Review moat
Bad20,806.12avg incumbent reviews — the moat a new listing must climb