62
peat pots
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Review moat
Great491.18avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.69avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.73–$27.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$267K$267K/yr · 280K searches
Growth
Bad-37.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand