52
peat pellets
Worth a lookShows low returns (0.8%), but soft demand (-46.3% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.43avg listing price — sweet spot $15–$100
Price range
Good$6.18–$34.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$267K$267K/yr · 228K searches
Review moat
Okay1,716.45avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-46.3%90-day search growth — must beat 0% to launch