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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 54Conversion 25Competition 41Returns 82Price range 89Avg price 95Brand share 0Review moat 86Quality gap 67

Avg price

Incredible$38.16

avg listing price — sweet spot $15–$100

Price range

Great$9.59–$87.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great287.18

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.7%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+26.8%

90-day search growth — must beat 0% to launch

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$79K

$79K/yr · 103K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Search terms