74
peanuts in the shell
Launch itA $2.6M/yr market growing +28.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 918K searches
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.88avg listing price — sweet spot $15–$100
Price range
Great$6.88–$59.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,230.61avg incumbent reviews — the moat a new listing must climb
Growth
Good+28.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality