55
peace flag
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($40K/yr) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Review moat
Great250.73avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good$14.18avg listing price — sweet spot $15–$100
Price range
Good$5.97–$29.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 71K searches
Signals No Dominant Brand