57
paydirt
Worth a lookShows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$58.44avg listing price — sweet spot $15–$100
Review moat
Great385.28avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$423K$423K/yr · 244K searches
Price range
Okay$22.30–$197.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-23.0%90-day search growth — must beat 0% to launch