64
pavers
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$65.17avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Growth
Great+82.6%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good702.8avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Okay$149K$149K/yr · 787K searches
Price range
Okay$11.81–$276.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale