60
pallet forks
Launch itA $2.3M/yr market growing +12.5% this quarter with returns at 2.0% — clears our launch bar.
Market size
Incredible$2.3M$2.3M/yr · 387K searches
Review moat
Great282.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Avg price
Okay$261.22avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$60.68–$793.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price