74
owl
Launch itA $2.8M/yr market growing +63.1% this quarter with returns at 2.4% — clears our launch bar.
Market size
Incredible$2.8M$2.8M/yr · 2.9M searches
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$21.05avg listing price — sweet spot $15–$100
Growth
Great+63.1%90-day search growth — must beat 0% to launch
Price range
Great$7.81–$36.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 6% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,283avg incumbent reviews — the moat a new listing must climb