65
outdoor thermometer
Launch itA $1.6M/yr market growing +3.5% this quarter with returns at 2.1% — clears our launch bar.
Market size
Great$1.6M$1.6M/yr · 2.1M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.99avg listing price — sweet spot $15–$100
Price range
Great$6.81–$49.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Review moat
Bad7,230.32avg incumbent reviews — the moat a new listing must climb