45
outdoor sauna
Skip itPricing outside the sweet spot ($2961.01 avg) — this niche doesn't clear our bar today.
Review moat
Great198.49avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.2M$1.2M/yr · 512K searches
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Returns
Bad8.3%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad$2961.01avg listing price — sweet spot $15–$100
Price range
Bad$143.81–$6369.45cheapest to priciest tracked listing — scored on the share inside $15–$100