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osmocote 14-14-14
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$59.00avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Growth
Good+45.1%90-day search growth — must beat 0% to launch
Price range
Good$11.97–$176.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,047.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$168K$168K/yr · 44K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price