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ornamental grass
Worth a lookShows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$18.96avg listing price — sweet spot $15–$100
Price range
Great$4.92–$55.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+56.8%90-day search growth — must beat 0% to launch
Review moat
Good673.72avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 85K searches