60
organic compost
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$24.38avg listing price — sweet spot $15–$100
Price range
Great$8.43–$61.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,055.45avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$403K$403K/yr · 393K searches
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality