51
orchid potting mix
Worth a lookShows low returns (0.6%), but a concentrated shelf (top 5 take 77% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 983K searches
Avg price
Okay$10.85avg listing price — sweet spot $15–$100
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Price range
Okay$6.10–$19.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,437.43avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad77%top-5 click share — a locked-up shelf