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orchid pot
Launch itA $1.5M/yr market growing +9.0% this quarter with returns at 1.2% — clears our launch bar.
Brand share
Great40%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 2.2M searches
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$17.31avg listing price — sweet spot $15–$100
Price range
Good$5.36–$42.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,521.81avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand