71
open house signs for real estate
Launch itA $1.0M/yr market growing +12.0% this quarter with returns at 3.7% — clears our launch bar.
Avg price
Incredible$32.35avg listing price — sweet spot $15–$100
Review moat
Great136.71avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.48–$83.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great52%top-5 brand share — no brand owns this niche
Market size
Great$1.0M$1.0M/yr · 442K searches
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Okay+12.0%90-day search growth — must beat 0% to launch