51
ooni pizza oven brush
Worth a lookShows searches that convert (12.8% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.63avg listing price — sweet spot $15–$100
Price range
Great$14.30–$39.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great477.4avg incumbent reviews — the moat a new listing must climb
Growth
Good+58.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$53K$53K/yr · 16K searches
Brand share
Bad97%top-5 brand share — brand-locked demand