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ooni koda 12
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Growth
Great+69.1%90-day search growth — must beat 0% to launch
Review moat
Good511.92avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$331.40avg listing price — sweet spot $15–$100
Market size
Bad$85K$85K/yr · 42K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad$20.36–$742.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price