64
nursery pots
Launch itA $1.7M/yr market growing +6.2% this quarter with returns at 1.1% — clears our launch bar.
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great$1.7M$1.7M/yr · 1.9M searches
Avg price
Great$19.76avg listing price — sweet spot $15–$100
Price range
Great$7.88–$45.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,312.08avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand